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Empowering Sales Teams with Real-Time Insights

Empowering Sales Teams with Real-Time Insights

Consumer Goods

A globally recognized consumer goods company aimed to enhance sales efficiency through a Business Intelligence (BI) solution. Their sales team struggled with fragmented data, manual reporting, and a lack of real-time insights. To address these challenges, a custom BI dashboard was implemented, enabling transparency, efficiency, and independent sales tracking for over 700 users.

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Client Overview

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A leading consumer goods company with a diverse portfolio of food and beverage products. The company sought to provide its sales executives with actionable insights to improve tracking, accuracy, and performance.

01

The Challenges

Lack of a Consolidated View: Sales executives could not quickly assess their progress due to the absence of a unified dashboard.

Manual Reporting Dependency: The team relied on the MIS department, leading to delays and potential inaccuracies.

Data Inconsistencies: Unreliable sales data made decision-making difficult.

Time-Consuming Processes: Manual data handling slowed down operations.

Limited Accountability: No single source of truth for sales data.

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02

The Solutions

Custom BI Dashboard:

Provided a centralized platform for real-time sales tracking.

Automated Data Handling:

Eliminated manual processes, reducing errors and saving time.

Self-Sufficient Tracking:

Enabled sales executives to independently monitor their performance.

Remote Access:

Allowed flexibility for on-the-go sales tracking.

Customized Reports:

Tailored dashboards with key performance metrics and visualizations.

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03

The Results

10% increase in sales team productivity.

100% data accuracy for reliable decision-making.

Greater transparency in sales tracking and accountability.

700+ users successfully onboarded.

Remote accessibility improved flexibility for the sales team.

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05

The Impact

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Frequently Asked
Questions?

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